A More Integrated Approach to SEO
Your marketing needs to prioritize the metrics that make or break your bottom line: traffic and conversions.
The importance of traffic is easy to wrap your head around. Your product or service can be miles better than the competition. You can have them beat in every measurable way. But, if no one can find your site, then that all amounts to nothing. Ultimately, your product or service will fail if it has no visibility.
Conversions are trickier to define but equally as important.
Simply put, conversions are the actions customers take that drive your business. They can range from small requests, like signing up for a newsletter or asking for an information booklet, all the way up to an eventual purchase of product or service. A high site visitor count means little if those same visitors don’t convert.
A site reaches it's full potential when it balances both.
Don’t take our word for it
"Traffic to Conversion really boosted our organic traffic, increasing sales and conversion rates across the board"
A Bit About Me
I’m a digital marketer based in Boston, MA, fascinated by how people and websites interact with one another online.